The gift certificate "how-to" in the Dorque is absolute bitchfodder. It is a lame ass attempt (err fail) by Etsy to be a "normal" shopping site.
For starters, they're confusing people who don't understand that they're NOT Etsy gift certificates, they're gift certificates to the Etsy shop that issued it ONLY.
Also - Etsy is double dipping!! They encourage gift certificates because they collect fees twice for them!...once for the sale of the certificate and another time for the sale of the item the certificate is used on.
And they have a new Gift Guide for those that offer gift certificates, a little late for a new GG isn't it?! And how much notice is this for sellers to be included? Etsy-site promotion my ass. By the way, did you know there was an expedited shipping GG recently?
Other sales sites are capable of site-wide gift certificate! Dawanda (see our review) recently instituted them, a bit late for this year's holidays, but they are able to do what Etsy obviously can't.
Another has this to say:
compared to the Dawanda gift certs/vouchers (administered by the site itself), etsy is being positively dishonest in pushing sellers into believeing that gift certs are the way to go. they may have guidelines in place to remind people that a tangible article must be forthcoming from each listing but i still see no information about having to pay the fees twice