What he neglects to mention

You’re going to love this. Make sure you’re sitting down and there’s no glass to break nearby.

Mr. Etsy, Rokali himself, has been so kind as to provide an update on the inner workings of Etsy in the Dorque. Ya know, Etsy is now 125 employees strong and still hiring! Amazing. All that brain power and they still act like they’re a group of 5 morons sharing a brain.

And they secured more venture capitalist funding – welcoming yet another money guy to the Etsy Board. They only spent about $1 per member (5 million they tout! 5 million!) on server and hardware upgrades this year, they’re so thrifty!

What our precious little red-headed fiend neglected to mention was that the latest round of funding was $20 million dollars. And that Etsy is now valued at $300 million because it sold more than $130 million in goods in the first 6 months of 2010.

And yet there’s no customer service department, no real new checkout that’s acceptable, no coupon codes, no sale mode, no batch edit…you know the list by now. Oh but, their largest expenditure is the equipment and their employees, and with 125 ironic apartments to furnish, well, we can’t expect them to actually have money left to spend on the site!

Etsy will make roughly $5-10 per member this year ($30-50 million total, ~$12 per shop on the site).

Rob, just between you and me - maybe you should cut back on the manpower and up the ante on brain power. Cut the fat, stop hiring until the people you already have are capable in their jobs. Your revenues will halt when sellers jump ship over the nonsense. Unless of course you’re just prepping it for an IPO.

Oh wait, you are. Yep, Etsy is planning on going public next year according to financial reports. He failed to mention that admin no longer serve the customers, they serve the investors.