The few stats sellers actually get from Etsy are the monthly site totals - site views, listings, signups, and revenue. Now, this doesn't help an individual shop, but it does help monitor Etsy's bullshit meter. 'People are making money running Etsy shops!' Eh, no, they're not...still.
For the past few months, there have been equal increases in new listings and sales (5%), which shows a status quo and an ever growing pool of items on the site. This time though, October saw a difference between new listings and sales, and it's not in the good direction.
Here are October’s key numbers, each of which represent the highest total ever:
- $8.4 million of goods were sold — a 5.9% increase over September.
- That represents 577,398 items sold, a 6% increase from September's stats.
- 976, 234 new items were listed, up from 911,191 items last month, a 7.1% increase.
- 102,778, new members joined the Etsy community, including 19,689 new sellers. That’s our first month ever with over 100,000 new members — a 6.5% increase vs. September.
So, in short...the average selling price hasn't changed (~$14.50), twice as many items were listed than sold, and the seller pool has increase by, well, a lot. This means that when spread across all sellers, we each sold about 2 items...so yay! we each made 30 bucks last month!! Oh yeah, that totally pays the ummm hmmm Etsy bill. Of course, some sellers do high volumes, supplies for instance, so this means that the majority of sellers sold absolutely nothing.
Good luck out there folks. Needless to say, we're continuing to assess alternatives so we can share them with you.