As per the normal, Etsy has provided some monthly site-wide stats to make sellers drool over how well the company is doing. But once again, it isn't good news for sellers (or 'sunny' as they call it) when you actually look at the numbers.
$7.93 million of goods sold — a 5% increase over August. 544,157 items sold, a 5.3% increase from July's stats.
This is an average price of $14.50 per item, and the number of items sold is half the number of registered members. So half of all Etsy members bought 1 item in all of September. I personally bought about 5. So less than half of all potential, registered Etsy buyers were active last month. And only 5 items sold per active shop (see below for that calculation). Ouch. Also, the equal percentage increases means that this has been the average price since at least July.
911,191 new items were listed, up from 869,000 items last month, a 4.9% increase.The number of items listed increased the same percentage as items sold, therefore, there was no actual increase in sales from the pool of items. Also, the sales per shop has decreased and the number of new buyers has not changed, yet more and more items are being added.
96,473, new members joined the Etsy community, including 18,001 new sellers. Both of these rates of new sellers and new buyers are essentially flat from last month.
Only 60% of new listings sold if considering all old listings from previous months as unsold. The pool of stagnant sales has increased by almost 400,000. This means that net % of items marked as sold is actually decreasing.
344,000,000 page views were recorded on the site, a slight increase from
This is an average of 632 views per sale and approximately 344 views per registered member (assuming the 1 million number they tout). So, once again, only half of the potential, registered buyers are viewing and then buying...at the end of their 344 views. But this doesn't tell us how many views were items and how many were just the front page, the Dorque, the treasuries, the forums, and what not. So this number and my calculations are actually moot...if only they provided numbers that meant something. Like how many people view the shopfront of an individual store but not any items, where the views come from, how long visitors stay on a page...you know, useful information.
At an average price of $14.50, the best day in September saw approximately 21,035 items sold – one-twentieth of the 106,727 active shops (those with at least 1 item listed, 20 shops per page and those with zero items start after page 5336) sold something that day.
A few things to consider with these numbers:
September has one less day than August, which makes a significant difference
as we start having $300,000 sales days (that’s right — even in these tough
economic times, we set a single day record on Sept 30th: $305,000!).
Oh yeah, that’s success