We got this today in the digital mailbag and decided we had to share it.
For weeks now, Etsians have been begging for answers as to why their sales, views and Google Analytics have shown a sharp drop, as if they suddenly hit a brick wall. For weeks we've been given no answers, references to old Storque articles and a post or two from Forum Moderators that they will 'pass the info on' to the tech guys.
Today, Rokali announces that and I'll quote his words:
(This is posted in another thread elsewhere in these forums. I'm reposting it here because it's work reading. We still need to do some more research, but it's a solid hypothesis.)Statement of Facts
- We didn't change anything on our end mid-March that would affect SEO.
- Google made a massive infrastructure change, codenamed Caffeine.
He then goes on to say:Announcement here
"As it turns out, we began this work about three months ago, as part of a more general refactoring of our own listings infrastructure."
So I did a little research into 'Google Caffeine'. It seems as far back as August 09' there was information regarding this change to Google. And in January, a beta test was released and quite a few people involved in SEO work got a chance to try it out. I"m certain that those who are well versed in SEO and those whose job it is to keep websites Google compliant have been following these changes closely. I am linking one resource where there is a chronological listing of topics related to this, but just Google 'google caffeine' and you can find much more about this here.
Sellers are falling all over themselves to thank Etsy for this update. Finally, they have spoken.
But take a moment and ponder. Etsy has known about this since last year. The Google Caffeine Beta was released in January 2010. Coincidentally, Etsy started 'generally refactoring' their own listing infrastructure that same month. Really? Just on their own with no regard to any upcoming Google changes? How stupid do you think we are? I get this from the fact that they are already 3 months into this estimated 4 month change.
Count back 3 months.......hmmmmm......
Rokali said they didn't make any SEO changes "mid-March", ok, what about since January? I'm imagining that it might take a little time for those changes to filter down and for some sellers to start noticing something is different.
Everyone at Etsy acts like this is a surprise and 'gosh, it must be that newfangled Google Caffeine that's doing it!' Like they didn't know all along. They strung sellers along for 3 months all the while knowing exactly what was going on and failed to tell the sellers.
What a bunch of horseshit. And people are gobbling it up by the shovelful. Etsy sellers better wake up to the fact that Etsy cannot be trusted, they will lie, skirt the truth and leave you hanging in the wind. What's not to love?
We can't say it better than that! What Etsy says can usually be easily found to be full of shit without much work, or even much reasoning. They think we're all stupid.