Etsy finally unveiled their "most relevant" option on search. And it's not quite relevant.
This thread has a few "alright" "awesome Etsy!" and "oh yeah!"s but the 80 plus pages was quickly dominated by queries and confusion over how the search works. HeyMichelle chimed in with the usual "we'll look at that" "thanks for all your work" responses, indicating that this was one more 'improvement' Etsy didn't want to test but threw out there for sellers to test for free.
Now admin have left everyone high and dry for the long U.S. weekend with nothing on the issue since Thursday afternoon.
- the most relevant search still includes most recent listings as a criteria for early page relevance
- less is more - leave your buyers in the dark just to be found! (though Michelle claims this isn't true on p 55)
- the changes that let an item be found on Etsy makes it less likely to be found by off-Etsy search engines
- use your materials space
And PurplePeony sums it all up
It should NOT be this hard to list and sell and item on a website...a person should NOT have to know how the site programs work, have to jump through hoops or try to out-think buyers...
If 'relevance' isn't relevant, why even have the feature? If it's going to take time for the algorithm to be adjusted with use, then at least give an indication of what sellers need to do for it to work efficiently. There's a Dorque article, but's written in Etsyese, i.e. is vague and completely opposite of member experiences documented in the forum thread.
Selling on Etsy should be an official theme park ride. It costs a lot for a short-lived experience that leaves you queasy.