Etsy has slipped a change by sellers - well tried to anyway. If you hadn't already noticed, all search results now have 1, 2, 3, 4, 5 ... as the options with arrows to scroll forward - no last page number given, no 'last' to click, the ellipses aren't clickable, and no way to shop from the back page other than using the arrow a hundred plus times.
Stellaoella said this about it in the forum thread:
This is a new, small change we just made. Etsians are so observant, we can’t slip anything by unnoticed. ;)
'Slip by unnoticed'?? Why? Because we'd hate it?! YES, WE DO!! It makes having items on pg 6 onwards a really really bad thing. So, what, this will increase renewals and Etsy's revenue, huh.
There’s sort of a psychology of online shopping to this change. Our usability testing revealed that casual shoppers can get overwhelmed by seeing there are so many pages of results. The thought kind of is, “I have to look through 500+ pages of scarves? Oh my!” So showing just a few pages at a time makes the browsing experience feel more manageable (even if the total number of results is still up there).
usability testing??? aaaahahahahahahaha As if Etsy really cared. If they did we'd have a more fluid checkout, fixed advanced search, search result changes would mean results are displayed by relevance or price as opposed to most recent, and a front page that reflects the number of diversity of shops available.
Edit: Thanks to Eveline pointing out that - "Oh, and, you can go through the whole list from the back, by flipping the 'listed on' thing over. But that will give you the same problem: you start on page 1 without knowing how many pages there are."