Yeah, the coral thread will be posted on this weekend or early this week..
However, I was perusing this idea here: http://help.etsy.com/app/answers/detail/a_id/337/
So, now Etsy says you are more credible if you post your real name in conjunction with your shop.
Now, quite a few of us have had some horrifying experiences. I know I have, at the expense of some really crappy Etsyians. While it may be optional, Etsy is basically saying that you're not credible or trustworthy if you dont post your name in your shop.
Here's one woman's horrifying experience as good justification on why this should not even be sanctioned by Etsy: http://www.etsy.com/forums_thread.php?thread_id=6656104
What's wrong with just saying, "Hey, we have this new feature available, and while we think it would be neat for you to use, you dont have to use it?"
Instead they just sent the message, "Hey you, you are a loser and have no credibility as a seller if you don't use this feature, even if its totally optional."