You know how Etsy likes to put shiny things in front of sellers when they fuck up? Well this time the shiny thing is actually useful...if you're selling anything that is.
They've made the Orders(Sold) page (from the left menu of Your Etsy, fifth link under Items) more functional, as described by ericds in this forum announcement:
When you click "Show buyer address and message" we now remember that preference when you return to the page. If you prefer to see the buyer address and message, you no longer need to click that link each time you view your orders.
When you click the buyer username associated with an order, we used to simply send you to the buyer's profile. You now have options! Clicking the username reveals an overlay with links to send a Conversation to the buyer, view the buyer's profile, or view all orders from that buyer. It's now easy to contact a buyer from the Orders page and check if a buyer is a repeat customer.
I was a bit skeptical, but the execution appears clean and managable. Even the show/hide appears to actually remember my preference, even after logging out and back in. For those who like to reward return customers, the new way to view all orders from a buyer is going to make your lives easier. And the direct link to convo a buyer - well, it's about damn time!
We always say we'll give Etsy kudos when they're due, and they do deserve cookies for this...or better yet brownies...who's got the chocolate-flavored ex-lax?!