It's official, June was a bad month for Etsy - sales were down 4% site-wide (both number of items sold and the $ amount sold). Page views decreased almost 3%. New members were down 2%.
BUT the number of items listed was about the same (0.1% decrease, about 1,000 item difference).
However, there were still nearly twice as many items listed per month as sold, which is not good for sellers.
Read all the stats in the Dorque article.
Are these lower views due to the SEO fuck up? Are they due to the economy? Nope, according to Sinohe:
Overall, June results were more or less comparable to May’s after factoring in that there are 30 days in June and 31 in May.
Really? 4% of sales occur each day of the month? So a full month is 120%? Has he ever taken a basic arithmetic class? Even if the average (3-3.3%) was an effect of month length - it never mattered before, Etsy was growing every month regardless (6% in May, 5% in April, 16% in March, 2% in February - which has only 28 days!!) and it still leaves a drop of almost 1%, which is a large number of items when three quarters of a million are sold each month.
Etsy - you've hit your plateau. NOW will you care about your customers?