We want to make sure that the information we provide is as thorough as possible. In this regard, here are some more details on eCrater, the free webshop builder we profiled last month.
This site keeps adding new things, one of which is an integrated shipping calculator you can enable rather than creating a shipping matrix.
Don't forget Google Analytics! Even though you can't use HTML, you can insert the GA code. Why can't Etsy do this???90% of my hits are from Google, I don't think anyone shops eCrater as a mall venue, except maybe other sellers. I've had several shops on eCrater for about 2 years. Sales aren't great, but it's a good parking place for your stuff if you don't have a website.Another pro: Your eCrater listings show up very high in Google searches.
Also, the inventory control prevents non-paying buyers from removing the items from your shop. Let's say they click Google checkout, but the credit card doesn't work - the item is still available for someone else.
Of course there are glitches at times, but some of these things are what we've been asking for from Etsy for a long time. Someone else can do it...why can't they?