The gift guides are an infuriating bandaid slapped on the bigger problem of the ridiculous search tool. They were created so people who come here to buy a gift can get in and out with minimal frustration, so Etsy can have those sales. Perhaps if Etsy focused more energy on improving categories, tags, and searching they wouldn’t need to play favorites just to keep some sales in-house. If I was a seller I would be beside myself if I wasn’t included among the elite gift guide picks. This whole website is a gift guide. Imagine a big grocery store with crap thrown everywhere and no discernable aisles. No “bread section” no “cereal section” or perhaps those sections DO exist but even when you DO find the bread section there is also flour and eggs and milk and all sorts of things to make bread in that aisle, and also sandwiches and toast and all sorts of things that bread has been used to make. You would go fricking CRAZY trying to buy some damn bread!! So, instead of organizing the store, admin just put a section right by the check-out counters of some special pre-selected bread along with special pre-selected cereal, special pre-selected laundry soap… etc…
And the other people who make bread, even though their bread might ROCK, just because no one can fucking find it, people just buy the bread by the front door.
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