Advertising Lessons for Clueless Etsy Admin
1. Advertising lets buyers know that you exist.
If etsy doesn't start something soon to entice buyers to come, eventually there will come a point of critical mass, where the amount of sellers will be at a maximum point that is too high to sustain any sales at all. It seems like we are getting there already.
2. Targeted advertising has a proven track record, perhaps Etsy should try that for a change.
Most of the comments for months have been asking for ads in more mainstream print publications and online ads. Most online retail sites have partnerships for advertising and Etsy can set up a section for the reciprocal ads easily. The mags you listed are preaching to the converted, and does not have a general audience that most sellers want to reach, including online. I subscribe to 20craft publications and use them for finding supplies and high-end shows only.
3. Advertising costs money. Get over it.
(...I'd EAT a chair (handmade, too) if Etsy spent $100,000 on an ad)
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