The Etsy Happiness Factor

If you haven’t read Chad’s update and so-called “plan” for the next few months, you’ll have to look for it in the Etsy Blog here.

Which brings us to a laundry list of yet another plan, another list of projects, and another pie in the sky announcement about some things that sound a little patronizing. A Seller Happiness Team with no sellers on the team?

Let’s take them one at a time.

Preparing for the Holiday Shopping Weeks

Nice idea, been there, done that. Etsy has talked about this every year without coming up with the goods. Timelines? No. List of tasks and due dates? No. Etsy makes these kind of vague statements every year and NEVER FOLLOWS THROUGH because they forget all about in a NY minute.

Search

It looks like relevancy will be the default search mode, but without any details, Chad, we have no idea what you mean. Since Etsy has been screwing around with search every week since January 1st, you may point to relevancy today, but 3 weeks from now, will Etsy start experimenting with anything that strikes its fancy?

Bring More Shoppers To Etsy to Shop

Again, no details on any plan with any specifics. Since Etsy doesn’t DO site advertising and marketing, just how do you intend to draw more shoppers to the site? This has been an issue with sellers for years, so what’s up with that, Chad?

Seller Happiness Team

This new team will include people from all over the company with a focus on making running your shops on Etsy both delightful and rewarding. We’ll be engaging with the seller community more publicly and more deeply with a unified cross-disciplinary effort from teams across the entire company. The first task of the Seller Happiness Team is determining how we will measure happiness in the seller community so we can set a baseline for how we are doing, and then improve upon it.

Looks like “people from all over the company” leaves sellers out of the equation! Which gets to the heart of what’s wrong with Etsy’s current relationship with sellers — no one in their right mind would say it’s a pretty picture. How does Etsy propose to “determine and measure seller happiness” if it continues to ignore what sellers have been saying in the forums for years?!?

Does “engaging with the seller community” come AFTER locking threads with a public spanking? After sellers are muted, banned and.....perma-muted? After Etsy publishes an entire page of all the ways Etsy plans to continue silencing sellers it doesn’t like?

The Reseller Problem

...I’ll be focusing more of the company’s energy on understanding and addressing the core issues that lead to resellers being visible on Etsy. We’ll definitely continue to step up enforcement, but we’ll also be doing more work to address the root causes of the problem.

This statement is troubling because it reads like Etsy still hasn’t figured out what the “reseller problem” is and why sellers are so incensed about Etsy’s unwillingness to follow its own TOU's. Stepping up enforcement only works when Etsy applies and follow its own rules.

It sounds like Etsy doesn't know if it's a site for handmade!

The root cause of the reseller problem on Etsy is three-fold. The first, Etsy sure looks like it doesn’t take the reseller problem seriously because there is a fundamental lack of understanding at Etsy as to what defines the handmade product. The second is that Etsy has provided a fertile playground for resellers because it lets them operate for months and years before taking any action, resellers know this and load up their listings. Third, Etsy keeps pissing off a lot of sellers for lousy lip service, a joke-of-a flagging system and for flat out ignoring the issue for years!

Which brings us all right back to the Seller Happiness Team, which by the way, doesn’t have any sellers on the team! How about bringing a couple of the more well known and outspoken sellers into the fold to help fix things, Chad?

Sellers have had 15 to 20 major issues that they have begged Etsy to address for years — so familiar to most that many could list them for you off the top of their heads. Blog posts, announcements, vague lists with no due dates, promises, pie in the sky - whatever.

It’s still Etsy’s List ---- not the Sellers’ List! Get it? Or are you still not listening?