Etsy expanding to Germany

There have been rumors for the past couple months, since it was slipped in the forums that Etsy admin Matt would be leaving the U.S. to visit Germany on Etsy business, that he might be moving there (first people were afraid he was leaving Etsy, but he denied that). Well, according to sellers in Berlin who met with admin they are expanding Etsy to Germany, with Matt moving there in the coming few weeks.

An Etsy office in Germany, to compete with Dawanda perhaps?

They can't even manage their one office in Brooklyn, what the fuck are they doing expanding? Does this mean they'll finally have 24-hour support...an 800 number perhaps? And why haven't they announced this?

Putting the horse before the cart again it seems.