A funny thing happened on the way to the forum

The Etsy header became all confuzzled. And the glaring neon of the new font led me to a dark place called the Storque...

where Rokali has provided a roadmap of what Etsy is certain it can accomplish in the next 2 months.

The first thing on that map was rolled out today to much fanfare chagrin - the wider page and new Etsy header with teeny tiny font. Yes, it is less distracting from the shopfronts, but the lack of testing prior to roll out is, well, what we would expect.

Let's see how well the switch to Paypal Express Checkout goes:

we’re going to require payment for an item before marking it as sold on Etsy. To do this, we’re migrating to a new payments platform at PayPal called Express Checkout (EC).

The biggest change is that a buyer will go to PayPal and authorize the payment, then come back to Etsy in order to actually complete the transaction. ...

Our ideal Checkout is to have a single payment cover all purchases, even those from multiple sellers. This is on the horizon, as PayPal readies their split payments feature for Express Checkout.

There's also the pesky detail of it being integrated properly on Etsy's end. Oh the adventures we're about to have *sigh*