Meet Jared, er Jay, er... what?

In getting to know our beloved admin better, and thusly gain insight into madness, I delved into the "about us" section on Etsy.

I stumbled on Jay, whose real name is Jared but the page explains:

"His real name is Jared, but Etsy admins decided to rename him Jay, so as not to be confused with Jared Tarbell. No one else in the whole world calls him Jay. Just us. His mom hates it."

I have one of the most common names around, and have worked in office with others of the same name, and in one case the EXACT same given and surname that I have as well, and we all managed to find a way to identify each other without changing anything. But Etsy can't manage two Jared's?

What's that mean for Rob White if he ever moves to work in Brooklyn? Will they have to rename him "Buttercup" so as not to be stumped on payday?